Why are data centers the engine room of sustainability?

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Why are data centers the engine room of sustainability?

As Australia capitalizes on technology for its net zero ambitions, data centers should take center stage.

In almost every aspect of our lives, data addiction has increased in recent years. Investment in data center infrastructure can only grow exponentially. In Australia alone, there is an additional 2 GW of data center capacity in planning or execution over the next three to four years.

Regarding energy consumption, some recent reports have modeled that the capacity of data centers could represent between 10 and 15% of the total energy consumption of our country. Judging by some large campus-style data centers being built in western Sydney, the network operator predicts the percentage could reach 40%.

Therefore, as organizations move towards their sustainability milestones, having clear plans that take into account the data center infrastructure will only help uncover potential shortcuts.

Not all of us have realized the vital role that data centers can play in achieving sustainability, which is why I was delighted to have the opportunity to bring up the topic at one of the This year’s Franco-Australian Chamber of Commerce (FACCI) Business Days events in Sydney. .

Speaking to delegates from across the industry, we discussed how some industries are better able to identify and seize green data center opportunities than others, and how there is room for improvement. overall is still huge.

Among the forerunners are large colocation centers and hyperscale cloud service providers. We are working intensively with them to raise awareness and prioritize their environmental sustainability goals. With more government regulations to come, this will only accelerate further.

Once we look beyond these areas, major obstacles emerge.

First, it is the lack of understanding, awareness and a sense of belonging within Australian businesses. Instead of waiting for government regulations to appear, every CEO in the country should ask today if they are currently measuring the sustainability of their data center, if they are currently managing and measuring its performance, and if they have seen the sustainability references of its supplier if its data is outsourced.

These questions are relevant to every board or management team in all industries. Traditionally, companies in banking and finance, retail, education, and healthcare tend to be the primary users of data centers. But nowadays, every organization in Australia relies on a data center, whether it’s on its own premises (edge), a private cloud hosted by a managed service provider, or a public cloud.

Second, when awareness is raised and ownership is taken, organizations should make sustainable development a priority on their lists.

At the strategic level, a holistic data center plan focused on environmental sustainability should focus on: 1) a bold and actionable strategy; 2) efficient data center designs; 3) improving the efficiency of operations; 4) adoption of renewable energies; and 5) low-carbon supply chains.

Under these five pillars, an arsenal of tools is available to organizations. For example, to achieve efficient data center designs, designing digital twins through ETAP is especially powerful for enterprises and large scale data center providers.

As a data center market leader, we have developed and continue to innovate in all of the technology components, systems, software and services that are at the heart of a data center. They range from connected and edge-layer products to applications and analytics that support the operation and performance of a data center.

We are also committed to providing the most sustainable end-to-end solutions that provide the market with a clear roadmap for achieving their sustainability goals.

Soon, we expect to see more sustainable, efficient, adaptable and resilient data centers opening their doors across Australia. The sustainable development opportunities that accompany them for organizations are quite simply unavoidable.

Image Credit: © stock.adobe.com / au / pressmaster


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