The mainstay of vehicle-centric voice AI, Cerence, will power the voice search engine of future Toyota and Lexus vehicles. Toyota Motor North America is the first to choose Cerence Browse as its real-time AI search engine for vehicles, where it will be integrated with the multimedia system installed in cars.
Browse in depth
Cerence Browse connects to public databases and news sources to answer questions from drivers about general knowledge or current events. The idea of Browse is to open up potential questions to more than just driving or touring related topics to any type of question. Presumably, this will also keep the drivers on the system built in rather than switching to Alexa or Google Assistant to get responses to random queries. To ensure accurate answers, Cerence Browse uses Cerence’s machine-reading comprehension AI to browse updated databases and extract meaning from large-scale questions or even just informational commands such as “Speak.” me from New York ”.
“Toyota and Lexus customers are passionate about the innovative and intelligent in-car experiences that make their daily lives easier and more productive,” said Charan Lota, vice president and chief engineer, connected technologies, Toyota Motor North America. “We are proud to be the first automaker to deploy Cerence Browse and allow our customers to access the information they are accustomed to anytime from other mobile or smart home voice assistants. Buyers of the all-new 2022 Lexus NX and 2022 Toyota Tundra models will be the first to experience this great feature. “
The implementation of Cerence Browse is not the first time that Toyota has acted as a pioneer in the testing of Cerence services. The company’s Japanese division was the first to experiment with these Cerence cloud services when it debuted earlier this year. Cerence’s cloud service centers aim to accelerate voice assistants and improve efficiency. The deal extended Toyota’s partnership with Cerence, which began in 2014, long before Cerence parted ways with Nuance. All cloud services rolled out of Cerence Drive 2.0 at the start of the year. The upgrade improved the accuracy and speed of connected voice assistants and allowed AI to better understand complex and multipart controls while expanding customization and update options for automakers. Browse augments other features such as Cerence Look, which combines online databases and gaze tracking cameras to share information about what a driver is watching and can be used to transform the car’s AI into a real tourist guide.
The deal with Toyota is potentially a big win for Cerence as he goes through his own changes. The most recent quarterly results warned of possible supply chain issues, causing at least a temporary drop in inventory. The Toyota news also came out just a day after Cerence announced that CEO Sanjay Dhawan had stepped down and been replaced by Executive Vice President and Chief Commodity Officer Stefan Ortmanns. The deal with Toyota is part of Cerence’s overall strategy of leveraging its strengths to differentiate itself even as the market for voice assistants in cars grows increasingly crowded.
“Cerence Browse is a remarkable deep reasoning network technology designed to help automakers create unique, human answers to questions,” Ortmanns said in a statement. “By implementing Cerence Browse, Toyota can expect an overall increase in the use of voice assistant in the car, as well as in user engagement and satisfaction levels. “
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