This next feature of the Google search engine will compete with Facebook and Twitter in news retention.

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Google is developing a new feature called Big Moments, which will compete with rivals Facebook and Twitter to deliver the latest, last-minute updates at major events.

The COVID-19 pandemic has forced the search engine to respond quickly and consistently to its users’ needs for the most recent and reliable information, according to Google.

A Google team has been working on the project for over a year, after the company struggled to provide the latest updates on the January attack on the U.S. Capitol and the Black Lives Matter protests last summer. , according to Information, a technology news site based in Silicon Valley.

Big Moments hopes to build on Google Full coverage function, which he launched in Google News in 2018 and later integrated into its search engine in March 2021.

Full coverage allows users to tap into a news headline and see how that story is reported from various sources.

Google’s focus on breaking news comes when news consumption grows and generates big profits for tech companies, as the recent testimony of Facebook whistleblower Frances Haugen.

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The coronavirus pandemic has increased the consumption of information for mainstream media as well as the use of online and social media, according to research conducted in 2020 by the Reuters Institute for the Study of Journalism and the University of Oxford.

About one-third of U.S. adults (31%) say they regularly receive information on Facebook, while 13% regularly take to Twitter for information, according to one. Pew Research Study conducted in September.

In contrast, only 11% of American adults say they use Google News often, and about a quarter (24%) say they use it sometimes, according to one. Pew Research Study from December.

According to The Information, providing better resources for the latest news could be a differentiator for Google and lead users to spend time on Google’s competitors.

While a higher percentage of people get their news from Facebook and Twitter, many people don’t trust news from social media, according to data from Reuters and Oxford. to study.

The study found that 40% of those polled said they were more concerned about fake news on social media, compared to just 10% concerned about Google search.

Unlike social media sites, Google’s full coverage context builder feature shows the same view to anyone looking up the topic in the world and is not personalized for the specific user, Google says in a Press release.

Google, with this new feature, plans to highlight the most reliable facts about a specific event in real time, such as the number of dead and injured, and to integrate government data events like mass shootings or natural disasters, said Information.

“We are continually experimenting with ways to make sure that people who visit Google can find the most reliable and up-to-date information when they need it. This is a new experimental feature at this time and will continue to be used. ‘evolve,’ a Google spokesperson said.

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Michelle Shen is Money & Tech digital reporter for USA TODAY. You can reach her @ michelle_shen10 on Twitter.

This article originally appeared on USA TODAY: Google’s next search engine feature will show breaking news


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