The TikTok video search engine is booming as more Gen Zers use it to find what they need online. So what does this mean for the future of social media? And how will Google compete with TikTok? So, let’s look at how the story of TikTok overtaking Google began and why it’s such a big turning point in technology.
What makes TikTok so popular?
TikTok has quickly become one of the most popular social media platforms with users spending an average of 52 minutes per day on the app. What makes TikTok so popular? First, it is a short-form video platform, which means users can consume a lot of content in a short time. Second, TikTok is very addictive – once you start watching, it’s hard to stop.
Why is Gen Z on TikTok?
TikTok is a social media platform that allows users to share short videos of themselves. It’s popular among Gen Z because it’s a fun and easy way to relate with friends and family. Additionally, TikTok overtakes Google as the most popular search engine among Gen Z because its video format is more user-friendly and tailored to their interests.
This generation also grew up on social media, and while correlation doesn’t mean causation, it has a lot of visual learners. TikTok videos are more likely to be shared and liked than traditional text searches, making them the preferred choice of this generation.
TikTok started as musical.ly, a karaoke app popular with children and young people. After controversy over the app’s young user base for potential internet predatorsthe application rebranded as TikTok in 2018 and changed the app to appeal to a wider audience. TikTok has continued to evolve and its user base has grown exponentially.
A few years later, Google senior vice president Prabhakar Raghavan said that Google analytics show that 40% of people aged 18 to 24 prefer to use social media as TikTok or Instagram to search for things like places to eat or products to use.
How does this affect you?
If you’re a business owner, staying on top of the latest trends is key to reaching your target audience. With TikTok becoming the go-to search engine for Gen Z, having a presence on this platform is essential. If you don’t have a TikTok account yet, now is the time to create a. Two tips to help you better sell yourself or get started on this social media platform:
1) Know the popular types of videos and how to present them. Include keywords and hashtags in your caption so people can find you easily.
2) Post regularly with similar content and search TikTok SEO practices. Create videos that make sense together when you post them back to back.
If you’re someone who loves using Google, feel free to keep using it. TikTok may have overtaken Google in traffic, but that doesn’t mean Google is going away anytime soon. The growing popularity of TikTok as a search engine outside of its video content channel raises some concerns.
The FCC has issued warnings about TikTok due to its data mining practices and ties to the Chinese government. The federal government will need to find a way to quickly protect US users of the app if it is to get ahead of TikTok’s growing users and uses.
Should we be worried?
There is no doubt that TikTok is one of the hottest social media platforms, especially among Gen Z. With over a billion monthly active users, it’s quickly becoming the go-to place for short videos. And since Chinese company ByteDance owns it, there’s been a lot of speculation about what it might mean for user data.
The US government has been looking for some time for ways to protect its citizens’ information from China. However, the average TikTok user has no way of knowing how the app uses their data – and probably no interest. Of course, people want to continue using the app they love, and there’s no shame in that; this question is why governments exist. That said, there’s no way of knowing exactly how TikTok manages user data behind the scenes or if China is exploiting it.
As we depend more and more on technology, we must be aware of the potential risks. Our data is valuable and we need to be careful who it is shared with. There are guidelines on protect your databut the only way to fully protect yourself is to avoid the app.