Bengaluru-based coffee start-up, SLAY, has introduced the country’s first-ever coffee recommendation engine in the form of an AR filter.
One of India’s leading coffee brands bringing out the artisan gourmet coffee experience from coffee, SLAY understood the need of its consumers for a recommender system now that coffee is available in a wide range, which makes intimidating for some to choose their cup for the day.
Coffee is one of the most dynamic beverages in the world that can be prepared and presented in many different ways. This constant development in brewing style, flavors and coffee combinations leads to a full menu with confusing names like Macchiato, Ristretto or Affogato – turning the process of choosing a cup of coffee into a task, which no only adds to the worries. consumers rather than softening them.
By introducing its own coffee recommending AR filter, SLAY Coffee intends to make this task of selecting a coffee simple. With some original questions to better understand their coffee preferences – like whether to drink coffee with or without milk, flavors, hot or cold, etc. – the AR filter will recommend a perfect coffee for the consumer’s needs and moods.
The filter is available on the SLAY Coffee Instagram page. Just click on the filter, answer the four questions with a simple nod, and receive a coffee recommendation. Not only that, but the filter also generates an exclusive coupon code that consumers can redeem on their next coffee purchase on Zomato.
Augmented Reality (AR) filters are computer-generated effects that work with users’ camera, designed to be overlaid on real images and shareable on their social network. As social media becomes an easily accessible medium with the tech-savvy generation, SLAY Coffee’s AR Filter aims to reach as many coffee lovers as possible to make their journey of coffee discovery effortless.
The filter gives them the ability to embrace new coffee variations at their fingertips, creating an experience they want to repeat while reinforcing the brand’s vision of democratizing good coffee.