Skai Named # 1 Search Engine Marketing and Social Media Marketing Provider Among Digital Commerce 360 ​​Top 1000 Retailers

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SAN FRANCISCO, November 15, 2021 / PRNewswire / – Today, Skai (formerly Kenshoo) – a leading business intelligence and advertising platform – was named the # 1 provider of search engine marketing and social media marketing in Digital commerce 360‘s Leading suppliers among the top 1000 retailers report. This is the company’s eighth consecutive win in this category.

“Over the past year, retailers have experienced both volatility and opportunity. Most have relied heavily on their e-commerce business and invested in digital customer engagement. While some retailers were more prepared than others to immediately capitalize online, Skai’s expertise, anchored in driving demand intelligently through online channels, has enabled success at all levels of the digital evolution. », Declares Nich weinheimer, GM Strategy and Retail in Skai. “Our comprehensive business intelligence, omnichannel campaign automation and advanced reporting, planning and measurement solutions have proven to be particularly and increasingly valuable in this new digital age native to retail. We intend to maintain rapid innovation and continue to help major retailers connect the dots between data and marketing, both online and offline, ”Weinheimer explains.

Much has changed when it comes to paid search and paid social advertising since Skai first appeared at the top of these vendor rankings in 2014. New ways to measure results and improve campaigns through l omnichannel marketing intelligence took center stage in 2021, and new business models, such as e-commerce. and Direct-to-Consumer (D2C) have become main showcases for the interaction between the brand and consumers. With the rebranding of Kenshoo as Skai following its acquisition of Signals Analytics, the company was poised to deliver capabilities that help retailers leverage vast amounts of internal and external data to fuel growth with AI-powered consumer and market insight, improve returns on investment, capitalize on emerging ads. trends, optimize campaigns and ultimately maintain the independence of Walled Gardens.

With Skai’s independent paid search and social media solutions, advertisers can build effective connected commerce strategies to reach and engage customers across all channels. Skai has not only built award-winning omnichannel campaign capabilities, but also a complementary planning and measurement solution that allows advertisers to determine the value of every marketing effort without the use of third-party cookies. Impact Navigator, Skai’s solution for permanent incrementality test, provides a new approach to assess performance and incremental impact much faster and easier than the traditional method. Additionally, Skai is constantly creating and developing new innovations in data intelligence and actionable insights to empower retailers to better understand, connect with their customers, and generate powerful growth.

the 360 digital commerce The Top Solution Provider Rankings provide a roadmap for retailers to find the e-commerce technologies and services most valued by the Top 1000 Merchants. Supplier rankings are based on the number of customers in the 2021 edition of 360 digital commerce Top 1000. The report ranks the top 10 vendors used by 360 digital commerce Top 1000 Retailers in 24 Categories, and Skai, formerly Kenshoo, led the supplier with the most Top 1000 customers in the Search Engine Marketing and Social Media Marketing categories.

For more information on Skaï, visit www.skai.io.

About Skaï
Skai is a business intelligence and marketing platform that powers brand information, decisions and execution for faster, more predictable results to market. Skai’s platform includes a suite of data-driven products for market intelligence, omnichannel media activation, testing and measurement, enabling product, analytics and marketing teams to plan with precise strategies and benefit from connected omnichannel launches. Skai merges the old capabilities of Kenshoo and Signals Analytics and, for over a decade, has enjoyed the trust of an impressive list of global brands including Procter & Gamble, PepsiCo, Estée Lauder, Nestlé, Johnson & Johnson, Mars and others. With its extended product suite, Skai unifies data and helps businesses better understand their consumers in real time. It has seven international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, Bain Capital Ventures, Pitango and Qumra Capital. For more information visit www.skai.io.

About Digital Commerce 360 ​​Research
Over the past two decades, 360 research on digital commerce has become a global leader in e-commerce research and data, helping a wide range of businesses better understand the industry. Each year, our experienced researchers collect hundreds of metrics on thousands of retail and B2B e-commerce companies around the world and provide access to raw data, including online sales, web traffic, sales rates. conversion, AOV and key technology partners. Most notably, our Top 1000 database, a ranking of North America’s leading online retailers by web sales. We also publish our data analysis in numerous annual reports on hot topics related to e-commerce such as markets, omnichannel, clothing, platforms, website design and many more. In addition, our strong personalized research service is qualified to create custom projects, including in-depth reports, proprietary surveys, raw data extractions and more, to help top retailers, consultants, financial analysts and technology providers. to achieve their goals.

SOURCE Skai


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