Search engine startup Neeva will pay Quora, Medium for results


June 3 (Reuters) – Web search startup Neeva announced Thursday that it will share at least 20% of its sales with content partners like Quora and Medium in another break with search giant Google, which has been criticized for years for not paying publishers.

The revenue distribution scheme reflects a growing trend among tech companies as they face regulatory scrutiny over their inordinate market power over content producers.

Neeva said in a blog post that she will pay Partners when “their content is used to directly respond to a Neeva customer’s query.” He added to Reuters that the charge would be based on “a combination of printing and single value.”

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The company was co-founded in 2019 by Sridhar Ramaswamy, Google’s former senior vice president for ads, after being disappointed with ad-laden search results pages. Neeva, unlike Google, dispenses with advertising by charging users $ 5 per month. The results are mostly sourced from Microsoft Corp’s Bing (MSFT.O), although users can search for some personal files as well.

When subscribers’ questions are best answered by information on the Quora Q&A forum or Medium blogging network, Neeva will post a detailed snippet and pay the partner.

Quora and Medium have told Reuters they will transfer income to their contributors.

Neeva told Reuters that the conditions for becoming a partner will be set as the program grows. Partner relationships will not affect the order of results, added Neeva.

Newspapers and reference tools criticized Google for extracting similar snippets without payment. For years, Google has said that websites benefit because previews lead to visitors, who may see ads or upsell.

Yet Google announced $ 1 billion in funding for news publications last year as part of a one-of-a-kind content licensing program for the company. Read more

Neeva in a blog criticized older services for their inability to support content businesses.

“When creators aren’t rewarded for creating great content, they don’t have the motivation to create it and we all suffer for it,” he said.

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Reporting by Paresh Dave; Editing by David Gregorio

Our standards: Thomson Reuters Trust Principles.

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