Search Engine Rankings – Media, Telecom, IT, Entertainment


Canada: Search engine rankings

To print this article, all you need to do is be registered or log in to

What are they?

Search engine ranking refers to the process used by search engines to determine where a particular piece of content should appear on a search engine results page. The ranking of a website or URL for keywords or combinations of keywords varies from search engine to search engine. Google, Bing, Yahoo! and all other search engine operators use their own method to calculate rankings. Each of them has developed their own protocols for ranking sites for search purposes and will sell rankings guaranteeing that a site will appear first in the top ten when a certain search term is used.

Why are they important?

A good ranking will help gain traffic from the organic search channel. The higher a page ranks in the results of a search query, the more likely the searcher is to click on that result.

The goal of many website owners has been to maximize their site’s ranking. Optimization is a trial and error process that requires persistence and careful monitoring of results. Teamwork of technical staff and those involved in the implementation of the brand strategy is necessary.

Search engines generally seek to promote the relevance of queries and avoid search engine spam. Google, BING and Yahoo! discourage the excessive use of keywords, hidden text and links to and from other sites. In general, particular importance is given to the number and quality of links to and from other sites, but the specific level of importance is not disclosed.

Affiliate programs

Affiliate programs can affect search engine rankings. Programs may be entered into with “affiliate” website owners who post advertisements relating to the Brand Owner’s products or services linked to the Brand Owner’s website. When an affiliate refers a customer who makes a purchase on the brand owner’s website, a commission is paid. Affiliates’ activities under these programs should be monitored to ensure that there are no conflicts between their activities and the Brand Owners.

The content of this article is intended to provide a general guide on the subject. Specialist advice should be sought regarding your particular situation.

POPULAR ARTICLES ON: Media, Telecom, IT, Entertainment Canada

Gambling Laws and Regulations 2021

Miller Thomson LLP

Danielle Bush is the author of the Canada chapter in the seventh edition of the International Comparative Legal Guide Gambling 2021. The publication covers common issues in gambling law…

@TheGoldenGlobes: 280 characters per category

Aird & Berlis LLP

A little birdie told us that the Golden Globes took place on January 9, 2022. However, if you don’t have Twitter, you might have missed the Golden Globes altogether!

Source link


Comments are closed.