Meet Your Search Engine Land Awards Search Marketers of the Year

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This year’s class of winners for Search Marketer of the Year demonstrates that leadership, community, empathy and generosity are the keys to being a great person in our industry.

Your Search Marketing of the Year for 2021 are:

  • Frederick Valleys, CEO at Optmyzr
  • Kristen Seto, SEO Manager at Trusted Media Brands, Inc.
  • Sean Kainec, VP or strategic growth and marketing at Quattro
  • Danita Smith, SEO Program Manager, North America and Senior Web Specialist at Scheider Electric

The continuing pandemic has forced marketers to get creative and go beyond their day-to-day to help brands and customers reach their target audiences in new ways. Not only did these marketers exceed expectations in every way, but they were focused on giving back to their businesses, services, and communities.

“Frederick Vallaeys is an iconic search marketer and industry influencer. He helped define the paid search industry beginning with his groundbreaking work as Google’s first AdWords evangelist and transforming more into a pioneer of PPC management software as the CEO and co-founder of Optmyzr.A search marketer at the heart of his soul, Fred has been in the game since its inception and is now determined to help ALL search pros. paid research to break down barriers and reach/exceed their potential,” said Joe Thornton of Aimclear, who nominated Vallaeys.

This sentiment can be said for all of our winners this year. Paving the way for their organizations, the teams they lead and the community as a whole. Congratulations to the winners, thank you to everyone who entered, and thank you to our sponsor, DeepCrawl, for supporting this year’s awards!

See the full list of Search Engine Land Award winners here.


The opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


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About the Author

Carolyn Lyden has served as director of search content for Search Engine Land and SMX. With expertise in SEO, content marketing, local search and analytics, she is focused on making it easier for marketers to work with important insights and educational content.


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