NEW YORK, July 29, 2021 / PRNewswire / – Matt Maglodi, Founder of Full Service and Online Benefits for the in-demand digital marketing company, is pleased to announce that he has released a new guide for his business‘s that takes an in-depth look at local search engine optimization.
To read the new guide in its entirety, please visit https://onlineadvantages.net/local-search-engine-optimization-by-online-advantages/.
As the new guide notes, businesses with a strong local presence, including targeted localized content, will have a crucial advantage in the post-pandemic world. That’s why understanding how local SEO can help boost a business is a key part of any campaign.
The guide begins by explaining the difference between organic and local SEO. While it’s important to have a strong online presence on social media sites like Facebook, Instagram, and Twitter, it’s not enough.
While organic SEO positions and ranks a business‘s content against everyone in the same niche using specific keywords, organic results can also come from across the country or the world. This means that a local business can remain invisible to an ideal audience.
“Local search engine optimization is different, although it works on similar principles to organic SEO, ”the guide notes, adding that localized content, localization services and regularly updated Google My business the ads help nearby customers find a business‘s products and services reach the business more easily and effectively.
Since research shows that the majority of Google searches are initiated on a mobile device, this indicates that people are looking for products and services in their own field.
Rather than relying on organic search, savvy search marketers should use targeted signals to attract local search results, which will be more relevant to their target market.
“The easiest way to get your results ‘local‘ is simply adding the name of the city, town or region to your content to locate it. “
About the online benefits:
Online Advantages is a unique, full-service digital marketing company. Founder Matt Maglodi specializes in all aspects of internet marketing, from local SEO to organic SEO, pay per click ads, Facebook ads, social media, online reputation management, and more. For more information, please visit https://onlineadvantages.net/.
SOURCE Online Benefits