GR0 wins 2021 Land Search Engine Award for Best B2B Search Marketing Initiative


The Los Angeles-based marketing agency focuses primarily on SEO, but recently established a smaller SEM branch that is quickly gaining traction. The growing team works with both DTC and B2B brands, helping them attract high quality leads through users qualifying the results they want to see through their keyword research. This strategy is completely passive – also considered as “pull” marketing – and achieves exciting results for brands, and in particular B2B advertisers.

“The success of our clients is how we measure our success in the PPC department at GR0 – we are extremely honored that our young department is recognized for helping to evolve B2B leads for our client on PPC,” said the co-responsible for Google Ads of GR0. Tyler rhodes.

Co-manager and partner of Rhodes Michel uribe also said, “We are extremely honored to receive this award, and delighted to know that receiving it means that we have done a great job for our client. By combining the power of Google Ads as a lead generation tool with High intention with an oil-based sales system built by our client, we were able to create a funnel for the business that saw them receive millions of dollars in funding after just 6 months of advertising. “

The “Best B2B Search Marketing Initiative – SEM” category recognizes the most successful campaign by internal teams, agencies or consultants running paid search campaigns on one or more search-based advertising platforms, demonstrating improvement continuous and a positive return on investment. Participants must demonstrate success in paid search advertising efforts to improve visibility in paid results to drive sales, generate leads, and / or convert new customers on major search platforms. To this end, GR0’s innovative approach achieved a 20-fold ROAS in the first two months following the launch of the CRS Credit API Campaign, and has since climbed to over 130 times lifetime ROAS in one year.

Campaign context

In October 2020, the SEM team at GR0 was tasked with one of their first campaigns as a new department and asked to help a disruptive B2B service company reach scale on Google Ads. Credit Reporting Services (CRS Credit API) has identified an opportunity to disrupt an outdated B2B services industry – credit reporting for owners, financial services companies, lending institutions, or virtually any business that is required to run a report. credit from the 3 main credit reporting offices.

The challenge

This created a unique challenge for the SEM team at GR0 due to the extremely limited amount of research that exists around keywords for credit reporting software. are much less common.

In order to achieve scale on Google Ads, GR0 created granular ad groups of 3-5 keywords and prioritized the exact match, applying aggressive negative keyword extensions on a near-daily basis to suppress irrelevant traffic spikes.

The results

After only two months of optimizing their SEM, GR0 was able to increase the volume of SEM leads from 10 leads per month to 75 leads per month at a constant close rate. As lead quality remained strong, CRS increased its budget – reaching a scale of over 100 leads per month throughout 2021. In addition to pulling high intention leads from extremely precarious search landscapes, the CRS campaign B2B was the highest B2B campaign ever recorded by GR0. executed with accurate conversion tracking in place. Due to the nature of credit reporting services, the campaign achieved a 20x ROAS in the first 2 months after launch, and has since climbed to over 130x lifetime ROAS today.

Rhodes shared his final thoughts on the campaign: “What drives us and really inspires us is knowing that the work leading up to this award has enabled our B2B client to raise a multi-million dollar fundraising round. dollars, citing our lead generation on Google Ads as a key growth factor. “

Leading Los Angeles-Based Agency Helps Brands ranked # 1 on Google by leveraging search engine optimization and search engine marketing. For more information on GR0 and to read comments related to customer and employee feedback, please visit Comparatively, Glass door, Clutch Where Crunchbase.

For the full list of 2021 winners, please visit Search engine.

About the GR0
GR0 is a digital marketing agency focused exclusively on triggering organic growth for direct selling startups and supporting brands ranked # 1 on Google. GR0 empowers customers to build powerful online brands that deliver incredible value and joy to consumers.

GR0 was co-founded by SEO and marketing experts and longtime best friends Jonathan zacharie, and Kevin miller who both have rich experience in online marketing and advertising with top D2C and B2B brands.

For any commercial or media inquiries, please contact us at [email protected]

About Search Engine Land
Search Engine Land and its sister publication, MarTech, cover all aspects of digital marketing, advertising technology and the martech landscape. Daily news coverage includes the latest news, industry trends, feature announcements and product changes on popular platforms used by search marketers to reach consumers online.

The sites were founded by veterans of the research industry Danny sullivan and Chris sherman and are published by Third Gate Media. Chris Elwell is a founding partner and CEO of Third Door Media, the parent company that produces Digital Marketing Repository as good as Research Marketing Fair and MarTech lecture series.

Contact: [email protected]


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