Google will adapt its search engine to the complexion of Internet users


The company has introduced a palette of ten skin tones that will allow better representation of search results, especially on Google Images.

On the occasion of its 2022 annual conference, Google presented its latest projects and products to be released. Among these, the company announced a new tool to improve the representation of different skin tones on the web.

More specifically, it is a file A new spectrum of ten skin colorsIt was created in partnership with physician and sociologist Ellis Monk. This tool is called Monk Skin Tone Scale, which is the repository of monk skin tones in English.

Such a panel will, for example, allow artificial intelligence to better recognize faces, regardless of their skin color. Algorithms, from Google or other tech giants, are regularly criticized for their ignorance of black skin, opening the door to discriminatory biases.

These tools typically struggle to recognize or identify dark-skinned people. Many companies have also realized this in recent years, and have announced improvement projects.

10 degree monk skin tone scale
10 Shades of Monk Skin Tone Scale © Google

Improved search results

In fact, a palette of different skin tones will be presented in the search engine to direct the user to the most relevant results.

“When you search for makeup-related sample images in Google Images, you’ll now see an option to narrow your results by skin tone. So if you search for ‘everyday eyeshadow’ or ‘bridal makeup’, you’ll find results more suited to your needs,” he says. Google press release.

Improved Google search tool
Improved Google search tool © Google

Finally, the slab will also be integrated with the automatic corrector of Google Photos, in order to better reflect the original shadows.

Google gave it a collaborative career by urging people to use “this new general scheme to name their content with attributes like skin tone, color, and hair texture.” This way, their content should be rated higher by other platforms.

At the beginning of last year, Google announced improvements in facial recognition methodologies, including abandoning the historical Fitzpatrick notation, created in 1975 and considered to have little variety. The latter includes six skin tones, of which four are white and only two are dark.

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