Google updates its search engine to demote clickbait


Google will make changes to its search engine rankings to promote original content rather than purely search engine optimized articles that fail to inform and entice clicks.

Google dominates the search engine market; according Statistical, it accounted for 83.84% of the global search engine market share in July 2022, eclipsing second-placed Bing with 8.88%. This translated to 86.5 billion visits in June 2022 alone, as reported Similarweb.

The change will begin rolling out to English users globally from next week. The full rollout could take up to two weeks and will introduce new site-wide ranking criteria. The search giant says the update will particularly affect results related to online education, entertainment, shopping and tech-related content.

To prepare for the change, Google suggested creators focus on people-oriented content and avoid creating content purely optimized for search engine rankings. In some cases, a piece of content may currently rank well on Google’s search page if it can meet a few of its criteria, even if it is low quality and uninformative. Google claims that removing these types of unnecessary content can also help improve a site’s rankings.

In a blog post, the company explained that this is part of a larger effort to serve the content people expect. Last year, the company revamped its search ranking algorithms with “thousands of updates” based on quality testing. The full list of recommendations is available at The Google Blog.

Last year, the company specifically targeted product reviews, an industry plagued by poor content. In April 2021, the company updated its search rankings to better promote trusted, high-quality product reviews instead of those that provide superficial, regurgitated, or curated content.

A few key points from the previous update include writing the review from the user’s perspective, including quantitative analysis, and explaining the differences between the reviewed product and its competitors. The full list of guidelines from last year’s update has been posted at The Google Blog.

Computer World Canada contacted Google for comment and will update the article once it receives a response.

Source link


Comments are closed.