From Metasearch Engine to Lifestyle Superapp, a decade of transformation from Traveloka to growing with its customers

  • From a metasearch engine, an online airfare comparison aggregator, Traveloka has now evolved into a Lifestyle Superapp that offers end-to-end solutions to meet consumers’ lifestyle needs.
  • Celebrating a decade of Traveloka supporting the journey of its consumers, Traveloka introduces the Salebrat10n promotional program.

Media OutReach – March 2, 2022 – Created on February 29, 2012, Traveloka, the super lifestyle app from Southeast Asia, today celebrates 10 years of travel and growth with its consumers. As part of the celebration, the super lifestyle app presents the Salebrat10n promotion program.

Throughout a decade of presence in society, Traveloka has produced various technology-based innovations to meet the growing travel and lifestyle needs of consumers. From a meta search engine to an online aggregator, Traveloka has evolved into a super lifestyle app with over 20 products and services under three main pillars: travel, local services and financial services.

Albert, co-founder, Traveloka, said, “Innovation is the driving force for us as a technology company to continue to grow, adapt and deliver relevant solutions to meet consumer needs and aspirations. Over the past decade, we have provided a variety of convenient products and services to more than 40 million consumers, collaborating with millions of partners and joining forces with a number of stakeholders to jointly contribute to the tourism industry and the national economy.

Committed to constant growth and bringing Indonesian pride to other parts of the world, Traveloka has become the country’s first unicorn to expand a business outside of its home country of Indonesia. Since 2015, Traveloka has expanded across Southeast Asia, such as Singapore, Malaysia, Thailand, Philippines and Vietnam.

One of the manifestations of Traveloka’s commitment to staying innovative is reflected in the launch of Traveloka PayLater in 2018. Traveloka pioneered the concept, currently known as Buy Now Pay Later (BNPL) in Indonesia. Its main objective is to simplify consumers’ access to financial services, thus helping them to better manage their cash flow. Not to mention, Traveloka made a breakthrough to be the first in Southeast Asia to introduce PayLater Virtual Number, a payment method using a virtual number.

During the pandemic that has hit the travel and tourism industry hard, Traveloka has continued to innovate and diversify into adjacent services. Traveloka has spearheaded a series of initiatives to support pandemic mitigation in the country, from establishing Traveloka Vaccination Centers, offering COVID-19 testing, to launching Traveloka Clean Partners. In an effort to help partners impacted by the pandemic, the super lifestyle app also hosted the iconic EPIC sales program which managed to increase transactions by more than 4.5 times from more than 84,000 partners.

Throughout its journey over the past year, Traveloka continues to strengthen its position as a super lifestyle app by complementing its portfolio of products and services, to provide end-to-end solutions. In the Travel business unit, Traveloka Holiday Stays is now available with a full inventory of private accommodations, and Traveloka QuickRide which allows consumers to order a taxi on the Traveloka app. Meanwhile, Eats Delivery, Health and Online Xperience are integrated into the Local Services business unit. Financial services are also growing with the availability of Traveloka Gold, Traveloka PayLater virtual numbers and insurance products with broader coverage.

First Decade Celebration

Entering its 10th year, Traveloka wishes to appreciate consumers by running the promotional program Salebrat10n where Traveloka operates, including in Indonesia, Singapore, Malaysia, Vietnam, Thailand and the Philippines.
Salebrat10n is supported by Traveloka Clean Partners, offers various discounts for Traveloka products, daily flash deals, region-specific vouchers and coupons with the following details:

Countries Period Salebrat10n Detail
Singapore, Malaysia, Philippines February 21 – March 6, 2022 Enjoy up to 50% off offers with discounts and coupons on all products available
Indonesia February 24 – March 2, 2022

Discount up to 70% on all Traveloka products

Flash sale at 7:00 p.m.-9:00 p.m. (JKT time) and Grand Bazaar at 12:00 p.m.-11:59 p.m. (JKT time)
Vietnam February 25 – March 3, 2022

Discount up to 50% on all Traveloka products

Flash sale at 10am-11am daily for better deals, combinable with discount codes for extra savings
Thailand February 25 – March 3, 2022

15% to 95% discount on all products

Flight Flash Sale Hour daily from 11am-12pm to get up to 40% off

Exclusive hotel discount on Feb 28 and Mar 3, 2022 flash sale time available and up to THB 733.

Xperience sale up to 95% off. Offers start from 10 THB

Flight + Hotel Package Discount Coupon up to THB 300

Live streaming on March 3 with additional discount.

We also introduce
Traveloka Explorer, as one of Traveloka’s latest innovations that allows consumers to upload photos and short videos about their travel experiences and lifestyles, which can be shared with friends and the public on the Traveloka app.

“We are grateful for the support and trust given by our consumers, partners, government and other relevant stakeholders that Traveloka is able to achieve many accomplishments over the past 10 years. Our journey does not end here, we will continue to deliver on our commitment to make more positive contributions to the country, together with our partners,” Albert concluded.

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