Former Google Employees Create New Search Engine

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You may have recently read about the social media platform designed for good; Well, what do you think of a search engine created for privacy?

Of course, you have the likes of DuckDuckGo which offers additional privacy protections, and Mozilla Firefox, which has built-in cookie jars to prevent third parties from sharing your information, but this particular search engine offers something that none other. platform does.

Neeva is dedicated and extremely strict about operating her ad-free platform:

“Research is the gateway to the world’s information, and with Neeva, we want to help you experience the Internet in a new way, free from distractions, prying eyes and frustration. “

The brand wants its users to see search results that are not dictated by advertisers.

Built and managed by former googlers

Neeva is founded by two former Google employees:

Sridhar Ramaswamy, CEO of Neeva, worked at Google for 15 years, where he helped create, evolve and manage the advertising division of the tech giant.

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Vivek Raghunathan was vice president of monetization for Google on YouTube and worked at Google for just under twelve years.

Obviously, this duo have a lot of experience and are using it to deliver a new search engine.

And they’re not the only ex-Googlers on the team:

Udi Manber has joined the team. His career includes work at Yahoo, Amazon and Google.

Margo Georgiadis served as Google’s vice president of global business operations and was the tech giant’s president of the Americas.

Darin Fisher was previously vice president of engineering at Google.

Neeva is based in Mountain View, three miles from Google headquarters:

How does Neeva work?

Traditionally, search engines are powered by advertising; this is how these platforms remain free.

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So if Neeva has given up on the ads, how is the search engine available?

The platform will operate on a subscription basis, which will cost users between $ 5 and $ 10 per month.

What data does Neeva collect?

Neeva is not saying that she does not collect any information when she talks about user privacy; it says you can trust it to protect your data and not pass it on to advertisers or third parties.

There is a lot of information on how data is collected and used by the engine on the site. Here is some of the information Neeva may collect from you:

  • E-mail address
  • Phone number
  • Location Information
  • name
  • User settings
  • IP adress
  • Information that you save in your “spaces”
  • Payment information
  • Operating system or device
  • Address
  • Cookie identifiers
  • Information about your contacts
  • The type and version of browser you are using
  • The pages you visit

If you participate in a survey, forum, social media page, or blog, Neeva may also collect personal information shared there in addition to the duration and frequency of these online activities.

You also have the option to connect your G Suite, Slack, Dropbox, Office 365 accounts, which Neeva says will increase the completeness of your search results.

It may also use local storage and cookies to collect data regarding your preferences and settings.

Finally, if you access Neeva through Apple, Google or Microsoft, the platform may also collect your profile picture, email address and name from them.

The good news is that the platform adheres to Google’s API Services User Data Policy and does not share information between accounts or apps.

It should be noted that your data may be aggregated or anonymized, which would mean that the information is not subject to their privacy policy.

How does Neeva use this information?

That’s a lot of data collected. So, for a platform whose entire identity revolves around your right to privacy, what does it do with this information?

Not only is Neeva extremely transparent in the information it collects, but also in the way it uses the data it collects:

How Neeva uses the information

Although Neeva does not sell your information, it does share it with service providers:

What Neeva shares with service providers

It can also share your data with third parties to protect themselves or others, groups of companies, and indicates the usual sharing of data if the company is sold, merged or transferred etc.

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So how is it different?

Good question. Neeva is transparent about the information it collects, but what I particularly like about this platform is the level of control users have. Using the search engine, you can:

  • Access your personal data
  • Update or correct this information
  • Request restrictions or removal

Perhaps the most impressive aspect of this search engine is that your search history is automatically deleted 90 days after it is collected.

This does not apply to your “Areas” or to data associated with connected accounts, but you can delete them yourself.

Data such as payment and login information is kept longer, but Neeva is clear that it only holds this data:

“As long as necessary to achieve the purpose (s) for which it was collected, to comply with applicable laws, to comply with audits and to enforce our terms of use.” “

Platforms like Facebook have a minimum age requirement, just like Neeva:

Extract from Neeva's privacy policy

How is it different from Google?

In comparison, Google’s automatic deletion defaults to 18 months; however, users can change this to 3 months.

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Neeva promotes not to sell your data. Google specifies that the data shared with advertisers is not personally identifiable, unless authorized by users:

What Google does with your data

The tech giant is also using “cutting edge anonymization techniques” to continue delivering its service while protecting user data.

Google also uses differential privacy which “adds noise” to ensure that your data cannot be used to identify you.

You can view, manage, and download the information that Google collects about you through its services.

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Do we need another search engine?

In an age when Google is the most trusted tech giant in the United States, and multiple search engines are already available, is another search platform even needed?

It seems so.

Tens of thousands of people are on Neeva’s waiting list.

This month, Neeva raised $ 40 million to accelerate the project, bringing the total engine funding to $ 77.5 million and is valued at $ 300 million.

Neeva is currently in limited beta testing and is expected to roll out in 2021.

Quotes

Google’s privacy practices
Forbes report
Neeva’s blog


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