Partnership Enables Awin and ShareAsale’s 21,000 Retailers to Leverage Market-Proven Influencer Relationship Management Platform at Sideqik
NEW YORK, NY/ACCESSWIRE/October 14, 2022/ Sideqik (“Sideqik”), the end-to-end influencer marketing platform that enables brands to build scalable, repeatable and predictable revenue engines, a wholly owned subsidiary of Engine Gaming and Media, Inc. ( NASDAQ: GAME)(TSXV:GAME, Financial), today announced a partnership with Awin and ShareASale, the fastest growing affiliate marketing platforms in North America.
Sideqik’s database of over 60 million influencers across the top 10 social networks will enable Awin’s 21,000 retailers to better identify relevant and brand-safe influencers, streamline relationship management, and increase their sales and customer base, simultaneously leveraging Sideqik’s robust, AI-powered database, deliver actionable insights and real-time reporting throughout the influencer marketing lifecycle.
“Across the industry, consumer brands are increasingly demanding to execute more cost-effective and measured influencer marketing campaigns,” said Joris Cretien, Partner Growth Director at Awin. “The integration of Awin and ShareASale with Sideqik enables our brands to identify and manage influencer partnerships, deploy spend at scale, and report return – critical for small businesses with tighter budgets – all thanks to Sideqik’s robust set of tools.”
“Sideqik, Engine‘s influencer relationship management platform, is increasingly being adopted as part of consumer marketing strategies for businesses of all sizes,” commented Lou Schwartz, CEO of Engine Gaming & Media. “Our partnership with Awin and ShareASale unlocks a significant number of retailers looking to leverage a market-proven platform with expertise in supporting both affiliate sales and consumer expansion through channels. of social media. We are excited to support the growth and scale of these businesses.
Sideqik is an influencer marketing platform that gives brands, CPGs, direct marketers, and agencies tools to discover, connect, and execute marketing campaigns with content creators. Sideqik’s end-to-end solutions provide marketers with advanced capabilities to discover influencers with demographic and content filtering; connect and message influencers; share marketing materials such as campaign summaries, photos, logos, videos; measure reach, sentiment and engagement across all major social media platforms; and assess earned media value and return on investment across the entire campaign.
For more information, please visit http://www.sideqik.com.
About Awin Group
Awin is a marketing technology platform, providing an open marketplace for companies to create any type of acquisition partnership. With ShareASale, the platforms’ 240,000+ partners – including traditional affiliates, global mass media, trusted micro-influencers and innovative fintech companies – enable advertisers to generate more sales, expand their customer base and strengthen their brand. Retailers who migrate to the Awin Group from competing platforms experience triple-digit affiliate program growth and a 63% increase in revenue. In addition to leading the way with our reach, Awin and ShareASale’s award-winning technology and tools — including first-party tracking, multi-channel attribution, and in-app tracking — ensure a program follows all sales, which makes it especially attractive for partners wanting to promote.
For more information, please visit http://www.awin.com.
About Engine Gaming and Media, Inc.
Engine Gaming and Media, Inc. (NASDAQ:GAME) (TSX-V:GAME) provides unrivaled live stream data and social analytics, influencer relationship management and monetization, and programmatic advertising to support the most world’s leading video game companies, brand marketers and e-commerce. businesses, media publishers and agencies to generate new revenue streams. The Company’s subsidiaries include Stream Hatchet, the global leader in gaming video distribution analytics; Sideqik, a social influencer marketing discovery, analysis and activation platform; and Frankly Media, a digital publishing platform used to create, distribute and monetize content across all digital channels. Engine generates revenue through a combination of software-as-a-service subscription fees, managed services, and programmatic advertising. For more information, please visit www.enginegaming.com.
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THE SOURCE: Engine Gaming & Media Inc.
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