Densitron to Showcase New IDS Cloud Software Engine at IBC 2022 – rAVe [PUBS]


Densitron, the world leader in innovative human-computer interaction (HMI) and display technology, has announced a major software evolution that powers its acclaimed Intelligent Display System (IDS) platform. Recognizing the huge ongoing shift in broadcast and media towards hybrid and remote working, the new software engine IDS Cloud – which will be showcased on stand 8.C90 at IBC 2022 (Amsterdam RAI, September 9-12 ) – allows the same studio environment to be controlled and managed instantly and seamlessly, to or from anywhere.

IDS Cloud announces multiple new features for critical broadcast customers. Its most important unique advantage is its great deployment flexibility that encompasses public and private cloud operation, as well as existing on-premises functionality.

Previously, the use of IDS was limited to on-premises installations, with cross-site or multi-site applications only made possible through VPN tunnels. But with the new IDS Cloud, the central IDS server can be securely deployed and managed from anywhere, including on private cloud environments or public clouds, such as AWS (Amazon Web Services). In addition to meaning that all operational or system management tasks can be performed from any location, it is also possible to achieve a hybrid operation that merges traditional on-premises deployments with the cloud.

The result is a new level of flexibility for IDS that makes it even easier to create your own workflows and manage your system efficiently. Web-based management allows simple browser-based operation, so there is no need to install software on each machine. Users can access the platform from any device, as well as Densitron’s custom HMI touchscreens, and system cores can now be fully supported and upgraded remotely .

But as much as IDS is a big leap forward in technology, it also marks a significant business shift. Without the requirement of a traditional server, IDS can now be used in more locations, making even the smallest deployments cost effective. Additionally, while Densitron will continue to offer the option of a traditional license fee, customers will now have the option of accessing a “pay as you go” monthly subscription – allowing deployments to be tailored accordingly response to changing needs.

Densitron has always recognized the versatility and scalability of the cloud, but only more recently has it recognized that the security and reliability of an on-premises system can be matched – or preferably exceeded – by a service cloud-based. Now, with IDS Cloud, the company is ready to offer its broadcast and media customers an equally seamless and efficient control and display experience regardless of the environment in which it is deployed.

Reuben Such, Global Business Director at Densitron IDS, comments: “The introduction of the IDS Cloud software engine represents a transformative moment for Densitron. IDS customers are accustomed to and rightly expect an unparalleled user experience, and we didn’t want to introduce a cloud-based service until we were sure it would not only be as good as our on-site version, but even better. ! So we took our time and completely redesigned the core of IDS to make it ideal for this exciting new era of hybrid, remote and decentralized delivery.

“More than ever, media companies need scalability and flexibility, which means technology should always be an enabler and never a hindrance to efficient operations. With IDS Cloud, our customers can rest assured that they have a platform capable of supporting the full range of current and emerging workflows.

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