Brave’s privacy-focused search engine is in public beta

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Brave, the creators of the privacy-focused Brave browser, launched a new search engine in public global beta on Tuesday (Going through TechCrunch). Brave Search, like the company’s browser, is meant to be a private, transparent alternative to Google’s offerings that doesn’t turn users into carefully watched ad targets. It also does not depend on Google results – Brave Search uses its own web independent index to operate.

Using an entirely different index is a big deal. Google obviously dominates the space (to the point of becoming its own verb) and even other popular privacy-focused searches. alternatives like DuckDuckGo rely on a mix of bigger index results like Microsoft’s Bing and their own web crawlers. Brave claims that its search engine will use its own results by default, but the company clarifies that for certain types of searches where it is still not able to produce sufficiently relevant results (or enough results), it extracts the responses. other suppliers. .

Brave Search in the Brave browser. Note the independence measures on the side.
Image: brave

To measure how many Brave results show you are truly “independent”, the company also includes a “research independence metric“which you can view at any time via the menu in the upper right corner of Brave Search. After enough research, Brave is able to calculate your personal” independence of results “percentage and also display the independence percentage overall results for all Brave Search users This is not the most informative metric, but Brave sees it as a sort of promise that it will become more and more independent over time.

In addition to being candid about its results, Brave also says it will not track or profile users, and it claims it will not use “secret methods or algorithms to bias the results.” Brave actually works on a proposed open ranking model organized by the community called “Goggles” which he hopes to use as an alternative to Google’s algorithm. The model would allow users:

Create sets of rules and filters … to define the space from which a search engine can extract results. Instead of a single ranking algorithm, we could have as many as needed, overcoming the biases that a single actor (the search engine) incorporates into the results.

Brave plans to make its search engine the default browser engine later this year. The engine will remain free to use, with an ad-supported version on the way and a premium ad-free option coming at some point.

Brave Search beta is now available in Brave browser for desktop, Android and iOS, as well as on search.brave.com.


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