Brave, the company behind the privacy-focused web browser of the same name, is betting big on its own search engine. The Brave browser now defaults to the company’s search engine, offering it instead of Google for users in certain markets like the US, Canada, and the UK. Users in other countries will also see the change soon.
Brave today announced the big change, which comes just months after the company rolled out its privacy search engine for everyone to use. Unlike the main search engine, Brave’s search engine does not include user tracking, which makes it a more attractive option for enterprise users. Users in the US, UK, and Canada will now default to Brave Search instead of Google.
Additionally, users in Germany will now default to Brave Search instead of DuckDuckGo and users in France will default to the privacy search engine instead of Qwant. Brave says he plans to roll out this default search engine change to more countries in the “next few months”. If you don’t want to wait, you can also manually change Brave Browser’s default search engine to Brave Search.
The change applies to the latest versions of the Brave browser on desktop, Android, and iOS, assuming you live in one of the aforementioned countries. As expected, users can still manually change the default search engine, so if you’d rather stick with Google, DuckDuckGo, or one of the alternatives, that’s still an option.
Along with the default browser change, Brave says it’s also launching the Web Discovery Project for users who want to contribute to Brave Search. According to Brave, users can anonymously share data with the company to improve search engine quality and coverage, without risking the data being tied to specific devices or users.