Amsterdam’s Reaches Deal to Bring Its Products and Engine to GoDaddy


Based in Amsterdam dan.coma company whose mission is to make unused domains accessible to everyone, announced on Tuesday that it has reached a “final” agreement with come on daddyan Internet domain registrar and a web hosting company.

The agreement will allow Dan to offer its products and engine to the world’s largest domain name registrar and its more than 21 million customers.

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“By joining forces, we aim to create the best end-to-end solutions to trade and monetize domains for domain owners around the world,” said Reza Sardeha, CEO and Founder of

A marketplace for domain names

Launched in 2013 by Reza Sardeha, Dan claims to have reinvented domain trading by making it easier and accessible to everyone. Open to both buyers and sellers, Dan offers fast and secure domain ownership transfers.

The company has nearly 17 million domains listed, has processed over 100,000 secondary market domain transfers, and hosts 2.5 million domains for sales pages.

In 2020, the company partnered with Bodis, a traffic monetization platform, to develop a new class of landing pages, which include PPC feeds so users can generate passive income while maximizing their domain sales. . does not take a penny of commission from users’ PPC earnings.

What’s next for Dan?

GoDaddy customers will soon have access to Dan’s customizable marketplaces. The company will also provide the popular and popular LTO (Lease to Own) business model. Dan will also soon join the Afternic DLS network, enabling a streamlined and liquid domain aftermarket.

Paul Nicks, President of Domains, GoDaddy, said, “We are thrilled to welcome’s team of proven innovators to the GoDaddy Aftermarket team. Their hugely popular sales landing and execution platforms will integrate with Afternic’s extensive distribution network while accelerating further optimizations and enhancements as we create a best-in-class integrated investor experience. Founder Reza Sardeha said, “When Paul and I started flirting to work together, the seed was planted and grew as we discovered that our ideas aligned with how to advance the domain’s secondary market.”

“We plan to increase the scale of our operations and will keep our customers informed. What we know for sure is that the great team that made such an incredible company intends to continue working to help the domain’s customers after the deal closes. We have always put our customers first and that will not change,” adds Sardeha.

About GoDaddy

Founded in 1997 by Bob Parsons as Jomax Technologies, the GoDaddy group of companies comprises three ICANN-accredited domain name registrars: flagship registrar, LLC, Blue Razor Domains, LLC and reseller Wild West Domains, LLC.

GoDaddy is a platform for small businesses and offers everything needed to grow and manage an online presence – from domain names and website builders to complete e-commerce solutions. The company’s mission is to empower the global community of over 21 million customers and entrepreneurs with all the help and tools they need to grow online.

GoDaddy has carved out a place as the world’s premier ICANN-accredited domain registrar by offering competitively priced products and backing them with the best service in the industry, delivered 24/7/365.

Earlier this month, GoDaddy announced that its Venture forward research initiative has partnered with display launch an online tool to provide local and regional policy makers in the United States with unprecedented access to information on the economic impact of more than 20 million microenterprises.

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