DUBLIN, March 28, 2022–(BUSINESS WIRE)–The “Global Search Engine Optimization Services Market Report 2022, By Type, Organization, End-User Industry” report has been added to from ResearchAndMarkets.com offer.
The global search engine optimization services market is expected to grow from $51.74 billion in 2021 to $63.19 billion in 2022 at a compound annual growth rate (CAGR) of 22.1%.
The growth is mainly due to companies reorganizing their operations and recovering from the impact of COVID-19, which had previously led to restrictive containment measures involving social distancing, remote working and the closure of business activities that resulted in operational challenges. The market is expected to reach $134.26 billion in 2026 with a CAGR of 20.7%.
Axel Springer SE
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The search engine optimization services market includes revenue generated from the sales of SEO consulting services by entities (organizations, sole proprietorships, or partnerships) that provide consulting services to businesses to optimize their websites. Search engine optimization companies advise their clients in optimizing their websites and content to improve the visibility of websites in search results.
The main types of search engine optimization services are agency SEO services and freelance SEO services. An SEO agency is a company that specializes in search engine optimization. It benefits businesses by increasing their visibility on the web. The different organizations include small and medium enterprises (SMEs), large enterprises and are used by various industries such as professional services, IT services, e-commerce, hospitality, leisure, real estate, others.
Asia-Pacific was the largest region in the search engine optimization services market in 2021. Africa is expected to be the fastest growing region during the forecast period. Regions covered in this report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
Growing penetration of mobiles, tablets and other electronic devices and rising data consumption will drive web content, search portals and social media market. Rising sales of electronic devices lead to more people owning internet-enabled devices and increased access to digital platforms. For example, the average time spent online by each person in the United States has increased to 282 minutes per day in 2021, giving businesses the opportunity to generate more revenue per user. This increase in average internet usage is expected to boost the market for search engine optimization services.
Government regulations may restrain the growth of the search engine optimization market. For example, the concept of net neutrality means that Internet Service Providers (ISPs) cannot block content based on its source or destination, discriminate against certain applications (such as BitTorrent), or charge access fees. specials that would make it more difficult for small websites to reach their users. Regulations such as net neutrality arguably prevent the market from operating freely and give preferential treatment to websites that pay ISPs.
Competition for search traffic is high among major players such as Google, Yahoo, and Bing. Strategic partnerships are seen among major competitors, contributing a large share to their revenue. For example, Apple uses Google as its default search engine, which has contributed up to $8.8 billion to Google’s annual revenue, and Yahoo has moved to Microsoft Bing.
For more information on this report, visit https://www.researchandmarkets.com/r/unelxc
See the source version on businesswire.com: https://www.businesswire.com/news/home/20220328005369/en/
Laura Wood, Senior Press Officer
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